PROPERTY FORMAT - FOOD RETAIL
I was approached by the property team to assist in updating our food retail stores to reflect Central Co‑op's rebrand. Over the last 5 years, Central Co‑ops branding has gone through multiple changes, making refreshing stores to the same branding difficult.
The aim was to produce a format to which the overall branding of Central Co-op could fit into once the overall brand guidlines had been estiblished.
MAKING A DIFFERENCE FOR YOUR COMMUNITY
By focusing on the key points of a Co-operative, working together as a comminuty, solidifying the heritage of the area, showcasing our points of difference and giving the customer journey more theater. I was able to bring back aspects of the Co-op that had become lost in brand transition.
EXTERNAL
To create a warm and inviting exterior, we used natural materials such as wooden cladding to soften the store’s appearance and add an organic, welcoming feel.
This was supported by window graphics that highlighted key in-store features, paired with lifestyle imagery and light-hearted messaging to create a friendly connection with passersby.
Where space allowed, we included panels for local schoolchildren to showcase community artwork. These reflected the local area through depictions of landmarks or creative interpretations, adding a personal and meaningful touch.
To reinforce the store’s friendly tone, directional signage was redesigned with positive, conversational language, replacing traditional warnings with more supportive and welcoming messages.
INTERNAL
Internally, we made use of high-level space above aisle height to celebrate the area’s heritage, featuring enlarged historical charter maps that add character to the store.
Throughout the space, there are clear reminders of our community impact and sustainability efforts. Hanging signs in key product areas highlight unique selling points such as award-winning lines, environmental benefits, and ethical sourcing. In addition, in-store panels further showcase our points of difference and brand values.
To make key selling zones stand out, we used eco-friendly neon lighting paired with simple iconography, helping guide the customer journey and create a more engaging experience.
