PROPERTY FORMAT - FUNERAL HOMES
I was approached by the property team to assist in updating our funeral homes to reflect Central Co-op's rebrand. Over the last 5 years, Central Co-ops branding has gone through multiple changes, making refreshing stores to the same branding difficult.
The aim was to produce a format to which the overall branding of Central Co-op could fit into, once the overall brand guidelines had been estiblished.
EVERY LIFE IS UNIQUE
Unlike the food retail side, the funeral offering required a softer, more considered approach; one that could be tailored to each individual. The focus was on creating a calm and supportive atmosphere that helped clients feel at ease, almost as if they were in the comfort of their own home, without feeling overwhelmed.
EXTERNAL
The Funeralcare branding adopts a soft colour palette, focusing on light tones such as Daisy White, paired with Sage Green.
Where appropriate, nature-inspired illustrations were applied directly to the building, adding a gentle, organic touch to the design and helping the funeral home blend seamlessly into its community surroundings. These elements, along with carefully considered signage, work together to create a calm and welcoming atmosphere from the very first impression.
Window graphics with supportive messaging were also introduced, complemented by softer, more reassuring directional signage to guide visitors with care and sensitivity.
INTERNAL
Building on the exterior design, the same reassuring and supportive messaging continues throughout the interior of the funeral home.
This is complemented by homely, comfortable furniture to create a sense of normality and help clients feel calm and at ease when making important decisions about their loved one’s aftercare.
