SUMMER SHARE OF THE PROFITS

As part of Central Co-op’s annual Share of the Profits distribution, I was tasked with developing a more engaging and visually impactful direct mailer for our members. The goal was to enhance the overall experience of receiving their membership share, while also encouraging increased spend during this key period.

CUTTING FORM

Inner Mailer Cutting Form

Outer Envelope Cutting Form

Inner Mailer Cutting Form

1/2

The chosen cutting form was carefully considered to meet all aspects of the brief, while maintaining a simple and intuitive experience for the end user. Throughout the creation of the cutting form, I was in constant communication with the print supplier in order to ensure that the produced cutting form matched the overall idea of the direct mailer.

Designed as an accordion fold, the mailer featured a central rectangular flap on the front panel, which created a dedicated reveal section for the member’s share statement. Once opened, this section unfolded to reveal a series of coupons and vouchers, tailored to each member based on their spending habits and geographic location.

To protect the sensitive personal information contained within, the mailer was enclosed in a separate, secure envelope.

APPLICATION

With the cutting form finalised and idea approved I moved forward with the design, below is the end result.

Outer Envelope Front and Back

Outer Evelope inside (Community Message)

Inner Mailer Fold 2 (Coupons & Monetary Vouchers)

Outer Envelope Front and Back

1/4

Back to Portfolio